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Marketing Mix

Spend and performance data converted into governed attribution.

Product Screenshot · Marketing Mix
AMI™ — Marketing Mix
Marketing Mix screenshot
Click image to enlarge · Actual product interface
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Marketing Mix
About This Mix

Channel efficiency, campaign ROI, and budget governance in a single mix. Every spend decision traceable. Every budget breach triggers a documented escalation path.

Core Features
Channel attribution
Spend efficiency
Campaign ROI
Budget guardrails
Mix Details
Domain
Revenue · Channel Attribution
Architecture
Offline-first
Governance
Rule-based traces
Audit
Append-only logs
AMI™ — Marketing Mix · Governance Dashboard
🟢 Safe
Within target bands. All guardrails intact.
🟡 Monitor
Drift detected. Review recommended.
🔴 High Risk
Guardrail breach. Escalation required.
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How It Works

Decision flow.

01
Spend ingestion
Channel spend data validated and normalised.
02
Attribution modelling
Rule-based attribution applied per channel.
03
Efficiency scoring
Cost-per-outcome scored against defined bands.
04
ROI classification
On target / watch / overspend classification.
05
Budget governance log
All decisions archived with thresholds.
Design Principle

Portfolio Governance Built In.

Every decision made through this mix is scored against the governance rules — so logic runs the system, not judgment calls. Raw data never leaves your environment.

Offline-First

Raw data never leaves your environment.

Deterministic

Same inputs always produce the same outputs.

Audit-Ready

Append-only logs created automatically per run.

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Want this mix in
your environment?

We deploy AMI mixes as governed decision systems — offline-first, audit-ready, and explainable.

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